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A strategic, creative thinker, experienced in integrated campaign concepting, design, and presentation for some of the world's biggest brands.
Show Xbox 360 owners that we haven't forgotten about them amidst the launch of Xbox One.
We commissioned a group of hand-picked, Xbox-loving, illustrators to create celebratory, artistic interpretations of their favourite games. Their artwork was made available as digital downloads on a microsite on xbox.com and the one-off originals were given away as part of a draw.
The campaign reached twenty million people, was featured in forty-five gaming publications and registered the highest positive sentiment score that Xbox has enjoyed to date.
Shortlisted in the Data and Entertainment categories in 2014.
Express PWC's new stance on digital strategy as an integrated campaign in a way that positions PWC as thought leaders.
I worked on concepts for billboard style ads as well as the art direction and features of content and data rich website worldinbeta.com. The client liked the concept of the billboards enough to allow us to turn them into short flims. These films now play out in the foyers of PWC offices.
Shortlisted in the B2B category in 2014.
Listed in B2B Marketing's 'Digital Superstars' 2014.
Between 2009 and 2012 I wrote and performed in a band called Worship. We released a few singles, toured the UK and played many national and international festivals, including Glastonbury and Reading & Leeds.
During the lifespan of the band I handled all creative direction, from website design and build, to merchandise and artwork. We also produced three heavily blogged music videos on shoestring budgets with our friend Blake.
I have designed a huge variety of Xbox communications, including advertisements for first and third party titles, member lifecycle comms and Xbox branded campaigns.
I also totally reimagined the monthly newsletter, Xbox Insider. This involved not only a mobile first redesign, but also steering the content team to include more exclusive editorial features and fewer straight sales messages.
Create a social campaign that positions Butterfly Twists as the market leader in premium, foldable flat shoes.
With the flat shoes market being so competitive, we felt that focusing on the functional side of the product would go fairly unnoticed. We intended #theflatwalk to be a movement, uniting on-the-go, stylish women as they race around the city.
#theflatwalk was to be seeded by hi-jacking hashtags, relevant to our target audience, and providing them with bespoke ads that reflect their lifestyles. We also wanted to launch theflatwalk.com as a hub for articles, features and offers.
Advertise the launch of Forza 5 in a way that elevates it beyond rival driving games.
The Art of Fast is a sensory, interative exhibition offering an unparallelled, totally unique experience of speed. The artistic nature of this, as a piece of marketing activity, would see Forza 5 mentioned in all sorts of publications, including tech magazines and creative blogs. Reviews, social activity and behind-the-scenes videos would all be aggregated on a micro-site within the Forza 5 website.
A pitch brief for B&Q to advertise their partnership with Valspar Paint, offering an exclusive chance to create and name a unique colour.
Someone who’s proud to be an individual wouldn’t use colour created by somebody else. We celebrate unique characters and the colours they inspire. Executions included a variety of social content, an in-store 'quirk confession booth' and an online video ident.
A pitch for Skype's CRM account, transforming newsletters into culturally relevant editorial periodicals.
Bubble is about reaffirming Skype’s credentials as the authority in digital conversations. All over the world, millions use Skype as a means to stay in touch. Most of these conversations are the usual familial catch-ups. But there are other ways to use Skype that are richer, more rewarding and more educational. These are the stories we want to harness to show the power of Skype as a medium for conversation that connect us.
As part of pitch effort to secure the PSDA's digital work, I was asked to concept a disruptive campaign that would get the charity in front of some younger eyeballs, with a bit of disposable income.
From Topshop to Not On The High Street, we planned to partner with popular British brands and take over their website for a one-off event. Raising awareness of PDSA together with brands that connect to a young audience, we would encourage new fans to visit our site, make donations and even volunteer. All while creating a positive buzz for the PDSA and the brands involved.
Native is a London start-up specialising in social brand communications. I was commissioned to design their identity and work on their branded collateral.
I worked with the founders of the agency to design the logomark for Native and also advised on typeface and colour choices for their collateral, providing concepts for stationary and their website. In their first year they won four awards and were shortlisted for eight, including Best Small Agency of the Year.
Blake Claridge is a London based director working across commercial and music promo projects. I was commissioned to create a new identity which referenced his love of bears.
The bear in the logo is an illustrated version of a real bear Blake captured on film whilst in the states. I also designed and built his new online porfolio
In 2014, my girlfriend and three team mates rowed 2,400 nautical miles across the Pacific Ocean as Team Boatylicious. In order to raise awareness of their adventure for sponsorship and charity donations they needed a brand identity and a website.
I created the logo and colour scheme, designed and built their site and designed business cards, posters and flyers.